Why I’m Not Attending NYFW
Fast forward to today…
Why am I not attending this season?
Well, I’ll start by saying that I don’t judge or begrudge anyone who is attending. This is just my reasoning on what makes sense for me right now business-wise and personally. As you all know, this site / my brand is a business for me. And thus, I must treat is as such and make analytical, informed decisions.
So, the three main reasons I’m not attending NYFW this season are as follows:
1. Attending doesn’t align with my personal priorities right now.
Elle is my world right now. She is young, impressionable, and needs her mommy. Sure – I take breaks here and there from her. As I shared last week, I took a solo trip for a long weekend.
But as with every choice in life, one must weigh the pros and cons. And in this case, I just can’t justify being away from her for a week (or even 4-5 days). The potential business gains from this trip simply don’t stack up to leaving her.
Besides that, I have other travel lined up this fall (both with and without her) that personally and professionally excite me more than NYFW.
2. Attending doesn’t make financial sense right now.
Let’s be real: attending NYFW can be expensive! Getting invitations to shows can surely be viewed as an honor. But there is rarely compensation for attending NYFW.
Let’s take a quick look at the expenses…
First, for those of us who don’t live in NYC, you have to factor in travel expenses. A flight from Houston to NYC can easily run $500. Plus, you have hotel expenses. Don’t even get me started on how expensive NYC hotels can be in September especially! With NYFW, the US Open, and so much more happening in the city, hotels are at a premium even compared to usual high rates. Then, you have to add on Uber / taxi expenses. Believe me, you’ll rack up a couple hundred dollars in fees as you traverse the city from show to show.
Secondly, you have to factor in the cost of dressing for NYFW. Sure – influencers sometimes have PR firms and designers offering to dress them. However, that is not always the case. Furthermore, when I attended NYFW, I always wanted to express my true personal style – in no way swayed by outside factors. So, for better or worse, I have been known to spend a pretty penny on new, on-trend, street style worthy looks for NYFW. It’s probably better that we not assign a dollar amount to this one. Wink, wink.
Given all that, plus where I am financially, I didn’t want to spend the dollars on all that. I’d rather spend the dollars on paying my team and continuing to produce high quality, compelling, colorful content.
3. Attending doesn’t align with my professional priorities right now.
I warned you that I was keeping it real today, right? Well, here goes…
As much as I love fashion, as much as fashion is a focus of our content here on CarrieColbert.com, as much as it’s the focus of my Instagram, I do not consider myself a fashion blogger.
There – I said it. My friend and colleague Courtney recently shared some similar sentiments.
Why do I say that? Well, two main reasons:
1. First, calling myself a “fashion blogger” doesn’t nearly encompass what we do around here; nor does it at all encapsulate our mission here.
We create colorful content, and in the process, we empower women to live, think, and dress with more color. What we aim to do goes so far beyond fashion! We want to add color (literally and figuratively) to all areas of your life. We want to embolden you to live your best life.
2. Second, the percentage of our revenue that comes from the fashion industry is very small.
That might surprise you. But it’s the truth.
In general, for whatever reason, I haven’t necessarily been embraced by the fashion industry professionally speaking. This is not a slam. It’s just an observation. I don’t get a lot of paid fashion collaborations.
Is that particular to me? Or is that simply because fashion brands don’t have the budgets that other industries do? The fact of the matter is that we make way more income from lifestyle and food & beverage brands than we do fashion brands. It’s just the nature of my business. And as such, I have to make decisions with that in mind.
Right now, I need to focus my time, efforts, and resources on (1) creating high-quality colorful content, and (2) growing our business by fostering relationships with brands who we realistically can expect to collaborate with (in a paid capacity) in coming months.
Furthermore, the fact of the matter is that PR professionals and designers are busy during fashion week. They don’t have much time to dedicate to you. They are focused on presenting their designs and making sure the shows run seamlessly logistically. So, if you want to meet with PR firms and brands, may I suggest scheduling a trip to NYC at a different time? You’ll have a much more meaningful meeting with brand reps when they aren’t in the midst of the harried pace of NYFW.