Trending : Gen Z Yellow
Now, I have to admit that when I first started seeing this moniker floating around, I was skeptical. First of all, who is Gen Z? And why are they claiming this color? And what color is it exactly?
Well, just in case you have similar questions, here’s what I’ve since learned… Gen Z is composed over individuals born from 1995 to 2014. Much to her surprise, our wonderful college intern Alex is a Gen Z! (Prior, she had self-identified as a millennial.)
Next question: Is this Gen Z yellow really a thing, or is it just a bunch of hype – a made-up marketing stunt of sorts? Facts are facts, and Gen Z yellow has facts on its side! Remember when Pantone named ultra violet as the 2018 color of the year? Well, Gen Z yellow is kicking ultra violet’s butt! Indeed, a consumer sales report shows that sales of yellow items have doubled this year! Retailers are selling out of yellow more than any other color.
Now, this begs the question: what color are we talking about exactly? Well, no one knows precisely. There is no exact Pantone shade or CMYK color formula. Rather, the term seems to refer to any number of saturated yellow shades. Gen Z yellow refers to a spectrum of bold bright yellow.