Hi friends – Did you know that it’s Australia Fashion Week? There are so many strong designer labels emerging and growing and thriving in Australia right now. Australian fashion is having a moment in the spotlight. And no Aussie accessory designer is hotter than Alyce Tran of The Daily Edited!
Now, I am thrilled to bring you this special interview with Alyce for several reasons… First, her products are impeccable! In my estimation, she offers the best personalized leather goods on the the market at an attainable price point. Her products are a great value with chic design and on-trend shapes and colors. Second, she is a savvy business woman. After launching just four years ago, she has grown The Daily Edited into a global brand that’s continually growing and expanding.
Also, I feel a bit of personal pride and connection in bringing you today’s interview. You see, Alyce and I connected on Instagram way back in the early days, when both of us had much smaller Instagram followings. Hers today has grown to almost a quarter of a million followers! Besides that, we connected over our shared corporate background. Alyce formerly practiced law before following her passion to start The Daily Edited.
Anyway, as you can sense, I’m a huge fan – and have been for years. So, without further delay, let’s get to the interview and a little shopping with Alyce Tran of The Daily Edited…