27 Reasons We Love Fashion Designer Innika Choo

Innika Choo

We have a new crush, and we aren’t afraid to admit it. And when we love someone, you know we are going to share the love with you! So, today, we’d like to introduce you to an emerging fashion designer whom you need to know. Allow us to introduce you to Innika Choo.

That’s right… Australian-born and currently living in Bali, Innika Choo is our new designer crush!

She launched her clothing line in 2016 with beautifully embroidered smocks. And that is what she’s best known for, though the line now includes separates and kid pieces, too. If you’re unfamiliar with Innika Choo, the line is full of flowy feminine pieces adorned with gorgeous details in a modern-bohemian way.

While this is still a newer brand, it’s already caught the attention of media and style setters alike (did you catch Carrie’s look yesterday?). She’s also been picked up by some of our favorite online retailers, such as Moda Operandi, Net-a-Porter, and Shopbop, just to name a few.

Style Setters in Innika Choo

A Piece of Toast / Chloe Chill / Kelly Golightly / Lately I’ve Been / Christene Barberich / Hannah Strafford-taylor / Laura Wills

27 Reasons We Love Innika Choo

1. She is hilarious. You need to check out her Instagram account!

2. She has two adorable daughters who appear often on her feed, and they are the most fashionable little ladies.

3. Her pieces are affordable!! The high quality at a reasonable price? Can’t beat that.

4. She’s wordly and has lived many different places (London, Dubai, Singapore, etc).

5. The current collection, The Night Garden, is brilliantly beautiful and ethereal.

6. She’s collaborated with Madewell! The Innika Choo x Madewell collaboration is perfect.

7. Aside from the Innika Choo website (and Madewell mentioned above), you can also shop the pieces on Farfetch, Matches, Moda Operandi, Net-a-Porter, and  Shopbop.

A Couple More Things

We want to know! What are you eyeing from above? Were you already familiar with Innika Choo? If not, we’re so thrilled to have introduced you!

Have a great day!