November 14, 2017

Introducing the All New CarrieColbert.com

Join us in saying "more color, please!"

Introducing CarrieColbert.com

You guys – the time has finally come!!! We are beyond excited to share with you our all new brand, website, and shop.

Indeed, this has been a long time coming. The creative and technical process of re branding and re designing an all new, custom website from scratch (along with everything else that goes with it) has taken up the bulk of 2017 for us. But really, this idea has been on my mind much longer than that…

As many of you know, at the root of it all, I’m a business woman. In fact, I had an almost 20 year career as a manager and executive in corporate America. When I decided that I was a bit burned out on the corporate life, I knew that I wanted to start my own business. Launching my fashion blog, Wear + Where + Well, was the first step of entering the online marketplace, but I always knew that there would be a huge step change to make this passion of mine even more of a business.

And that time is now!

What We’re All About

We believe that when you experience life, you have two choices:

(1) see things the same and let them become common, or

(2) see each day and each experience with fresh eyes.

We choose the latter.

We choose “more color, please!”

Our purpose here is to curate content and create products that capture the fun side of luxury.

Our mission is to empower women to live, think, and dress with more color.

Our Brand Promises to You

These are two things you can always expect around here.

1. Change the Common

We’re relentlessly changing the common by challenging the way you see and experience everyday products and places. You’ll never see a dull photo around here! We capture experiences in a unique, playful, unexpected way.

Changing the common means that we explore places differently, we see things differently, and  we provide content that goes beyond the expected. We bring a colorful perspective to everything we do.

2. Live It, Then Show It

We absolutely live what we love, and we don’t just love what we are promoting. This means that our team believes in the brands we represent, and those brands are already integrated into our lives before we share them with you. Even beyond brands and products, we feel passionately about every topic we cover here.

You can trust us to deliver authentic content every day.

About CarrieColbert.com

First, you might be wondering what happened to Wear + Where + Well. Well, it went away. But have no fear, the content still lives here.

Now, let’s talk about all the cool new features here. While change might be overwhelming, trust us – you’re going to love everything about the new site. Overall, our hope is that your experience here is more editorial, visually appealing, and magazine-like, in nature, rather than a traditional blog format.

We’ll be sharing more about the site in the coming days, but for now here is a quick orientation as to the two most important places you should look each day. Each and every day you can expect fresh new content in two places, both of which can be accessed from the homepage.

First, our feature article for the day will be the prominent headline at the top of the website. You can also access these recent articles by clicking recent posts in the top navigation bar.

The second piece of fresh content you can find each day is our daily featured look. You will find that on the homepage, just below the featured article. If you click on “shop this look” you will be directed to a page with more photos of the look, a daily style tip from me, and shoppable links. If you ever miss out on a daily look, you can access them by clicking looks in the top navigation bar.

And we have one more brand new exciting component to tell you all about…

We have a store!

Can you believe it?! Well, technically the store will open tomorrow. 

And tomorrow we are going to share all about the store and our products. For now, though, we at least want to give you a little tease…

We will have two different types of products in the store. First, we will have branded products with our “more color, please” slogan, including a sweatshirt, t-shirts, and onesies. Second, we are thrilled to share that we have collaborated with some designers and brands whom we already know, wear, and love. Those brands have created exclusive products for us that you’ll find only in our store.

But there is one specific product we have to tell you about today…

We are incredibly happy to announce our beautiful coffee table book!

Titled “More Color, Please : The Walls of Houston,” this book features over 70 of Houston’s most colorful and vibrant walls. Alongside each wall, you’ll find an inspirational and colorful quote.

Perfect for the holidays, this beautiful hard cover 10×13″ coffee table book is filled with over 150 pages of color, positivity, and happiness. It’s truly a work of art, and we couldn’t be happier with it! As well, 10% of proceeds will benefit Hurricane Harvey relief efforts.

So, get ready to shop tomorrow!!!

 

In Closing

Whew! I know that was a lot of information. But boy are we happy to finally share all of this with you! It’s been a labor of love to bring this idea to fruition. We hope you are as excited as we are. Click around, stay a while, and let us know your thoughts. Of course, as any of you who have dealt with launching a website know, there are always issues to work through. As well, we’re still cleaning up / reformatting some of the old posts and guides. We appreciate your patience as we work out all the (hopefully minor) kinks. Thank you, as always, for all of your support. It truly means the world.

More color please,

Carrie

16 comments

  1. Carol Chaney says:

    So excited! This is just wonderful, 💖 I love following Carrie and Maritere! Can’t wait to see what’s coming next! Congratulations!!!

    1. julie says:

      Thank you so very much, Carol! We so appreciate your support.

  2. Meredith says:

    The site is absolutely beautiful!! So incredibly excited for you and the rest of the team! I can’t wait to see all the goodies in the shop! xo

    1. julie says:

      Ah thank you so very much, Meredith! That means so much.

      More color please,
      Carrie

  3. Shiri says:

    Yay! This is so exciting! Congrats to you and your team!

    1. julie says:

      Thanks a million! We are so excited to partner with you. 😉

      More color please,
      Carrie

  4. Kelli says:

    Congratulations—the site is beautiful! Looking forward to exploring, shopping and some very colorful inspiration!

    1. julie says:

      That means so much! Thank you. Xoxo

      More color please,
      Carrie

  5. Congratulations Carrie!
    So excited for you!!

    1. julie says:

      That means so much! Let’s catch up sometime. Xo

      More color please,
      Carrie

  6. Merritt Beck says:

    Congrats! Loving all the color!

    xx, Merritt
    The Style Scribe

    1. julie says:

      Thanks a million, Merritt!

      You are such an inspiration in how you handle your blog as a business. Always so professional and authentic simultaneously.

      Thanks again.

      More color please,
      Carrie

  7. Valerie says:

    Love the new site. Congrats on an amazing launch today! Can’t wait to check out the shop tomorrow!

    1. julie says:

      Thank you so much, Valerie! We really appreciate your support. Thanks for celebrating with us. Xo

      More color please,
      Carrie

  8. Carmen says:

    Yay! So excited to continue watching you grow!

    1. julie says:

      Ah thank you so much, Carmen! That means a lot.

      More color please!
      Carrie

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